As revealed by Twitter Inc. spokeswoman last week, the social media company is experimenting with ad load i.e. testing to find out how frequently users get to see the advertisements.
The company is displaying more Sponsored Ads in the user’ timeline in the experiment, which is why a few users are getting to see more ads in their Twitter timeline than usual.
“We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting.”
So, if you are one of those who have been getting more ads in their feed lately, don’t get flustered for, it is just an experiment twitter is making to test the ad load.
The ad frequency however is not same for all the users and that some users may see more ads than others.
There are various factors that influences the ad frequency, one of which is the frequency with which a person uses the social media platform after being shown a number of ads.
For instance, if the user reduces frequenting the social media outlet after being exposed to several ads then there may be a drop in the number of ads that are shown to that particular user as a result.
In fact, some users may never get to see any ads in their Twitter Feed based on how they engage with the platform.
As revealed by a report from Buzzfeed News, there is an unnecessary amount of spammy ads getting passed as a result of this experiment.
The Twitter spokesperson however confirmed that they have removed the accounts that are running malicious ads.