In order to modernize its advertising products, Google is phasing out ‘text-only AdSense ads’ for richer format, making all the units responsive and more.
Today AdSense publishers were notified by Google about this change through email:
“We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market.”
The existing “Text ads only” and “Display ads only” will automatically be renamed by Google AdSense to just “Display ads.”
As a result, the “Text ads only” and “Display ads only” ad units in your account have been renamed to “Display ads” and from early 2019 will be updated to serve all ad types.
Apart from the sunsetting text-only ads, several other changes to AdSense has been announced by Google that will be rolled out in the coming weeks.
Here are the highlights of the announcement made by Google:
- Though publishers will be able to create custom-sized ad units if required however all ad units will be created Responsive by default
- All new ad units will have text ad styling optimized by Google and that the new update will not allow publishers to create ad styles for new ad units
- “If no ads available” option is being removed by Google and the search giant will be collapsing the ad space or will be showing a blank space.
- Obsolete ad unit setting experiments is being removed by Google and if there are any active ad unit experiments, they will be stopped in the coming weeks
- Google will also remove the experiments report in the Reports tab.
- Users will not be able to change ad code type to synchronous in from the AdSense account settings anymore
As revealed by Google, the tech company has been investing heavily in order to find out the best ways for increasing user interest in ads.
Apparently, the changes have been created to make ads more appealing to users resulting into more clicks from the site visitors and more earnings for AdSense publishers.
Below is the full email from Google:
We’re investing heavily in understanding the best ways to increase user interest in ads and how our ads perform. As a result, our formats are constantly being updated and improved. You may have noticed these new types of ads showing up on your sites.
We’re committed to continuously investing in the modernization of our advertising products. As a result, there are some important changes we’re making to some AdSense features that you have used or configured in the past. Your Ads tab will be updated in the coming weeks to reflect the following changes:
Ad sizes
We’ve made it easier to create and manage ad units. All ad units will be created Responsive by default to adjust to different screen sizes on mobile and desktop for increased performance and flexibility. If you do need further customization, you’ll still be able to create custom sized ad units.
Ad types
We’re moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the “Text ads only” and “Display ads only” ad units in your account have been renamed to “Display ads” and from early 2019 will be updated to serve all ad types.
Text ad styles
We’re deprecating text ad styles for “Text & display ads” ad units. From now on, you won’t be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads on your site.
Simplifying “If no ads available”
We’re continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we’re removing the “If no ads available” option and we’ll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future your current settings will stop serving in the near future.
Experiments
As a result of the above changes, we’re also removing obsolete ad unit setting experiments. Any active ad unit experiments will stop in the following weeks. In conjunction with this, we are removing the experiments report from the Reports tab. For remaining experiment types, aggregate metrics will still be available in the experiment details page.
Synchronous code
Changing your ad code type to synchronous in your AdSense account won’t be available anymore. If you do need synchronous ad code, you can still manually update your ad code using this guide. To tell us what you think, visit the Ad units page and click the Feedback button in the main navigation bar. We’re looking forward to receiving your feedback!