Google-owned YouTube disclosed on Tuesday that with more than 265 million monthly active users, India is its largest and fastest growing audience in the world.
“India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information,” said Susan Wojcicki, YouTube’s CEO, at the company’s annual flagship event “Brandcast” .
As per the report, YouTube consumption on mobile in last one year has increased to 85 % of which 60 % of the watch time that is coming from the country doesn’t include six largest metro.
Video creators on YouTube have become successful storytellers, with over 1,200 YouTube video creators in India crossing the one million subscriber-milestone.
“Just five years ago, there were only two creators with a million subscribers on the platform,” said Wojcicki.
Not just that, the online music streaming app YouTube Music has also reached a mark of 3 million downloads within a week of its launch in India.
As predicted by Wojcicki, it is expected that by the year 2020 five hundred million (500mn) Internet users in India will be consuming online video for entertainment, sharing & learning.
“User behaviour has shifted massively to mobile video and therein lies the opportunity for marketers today. With the growth of YouTube in India, it is an amazing time to be a marketer as you can do full-funnel growth, creative storytelling and cross-channel planning easily,” said Mark Patterson, CEO, GroupM Asia Pacific.
Source: The Indian Express