Through User-Generated Content (UGC) you ignite conversation among your past buyers & potential customers and increase engagement with your brand while letting the word of mouth marketing happen for you. UGC helps you convert prospects into customers and customers into brand advocates.
There could be many ways you can utilize UGC for your business however here are top 5 UGC best practices for you.
#1: Showing customer reviews & testimonials to your buyer while he/she is in the research stage!
“It compels researchers to go to your online/offline outlet by giving your offerings an edge over others coming up in the search results.”
#2: Raising your customers’ spirits to be as creative as possible by asking them to put photos and product illustrations!
“Customers’ creativity will help you present your product in as engaging way as it could be.”
#3: Making use of related reference points while using social pictures!
“It helps you illustrate your product better and your customers to know your product better at the same time. For instance, while showing jewelry or accessory, you can illustrate it better by showing somebody actually wearing it, it will help your customer visualize how it will look like on them.”
#4: Presenting detailed reviews featuring the product better with the product display!
“When you see something online and when that comes in front in real, there may be a difference and such thoughts might keep your potential customers from buying. However, detailed reviews featuring the product by the customers ease your prospects and positively influence their purchase intent by giving them assurance of how the actual product looks like.”
#5: Asking past buyers to address the most common customer pain points related to the product in their reviews!
“There are specific customer pain-points related to every product and if you ask your past buyers to address those metrics in their product reviews, they happen to be the most relevant information for shoppers and build better trust with your brand.”
Afterword
Your happy customers can be one of the most valuable resources for your marketing campaigns. It is always a good idea to ask them for product reviews, testimonials and for all sorts of user-generated content that can be.
Sharing those with your potential customers not only build trust with them but also mentioning your current customers while doing so make your current customers feel more valued increasing customer retention for you. So, on the one hand while you are making more sales, on the other you are getting more repeat customers.
By making your marketing mission more relevant and relatable to your prospects, user-generated content holds a power of creating an organic buzz about your brand and the business. So, plan you UGC campaign now.