According to a recent a survey titled “2019 Brand Content Survey”, conducted by Adobe, Indians in the search for more custom-made experiences are spending more than 10 hours on their devices daily, indicating about the transforming content consumption habits.
The software company also found during the survey that constantly or frequently, two-third of the people surveyed were using two devices at one go.
The finding also revealed that more than 400 million millennials in India prefer to shop with brands that primarily respect customer privacy.
“Brands that can strike the right level of personalisation will forge stronger connections with their customers, resulting in brand loyalty and growth!”
-Sunder Madakshira, Head, Marketing, Adobe India.
It was also unveiled through the survey that two-thirds of digital users in India particularly between the 23-49 age group have no issues making unplanned purchases from a brand.
In fact, as depicted by the survey, almost 69% shoppers in India favor online marketplaces for buying products.
The survey also noted that while 49% Indians make purchases by visiting the brand’s website, 31% still go to physical stores for buying products however 28% are found to be using smart speakers and voice assistants for making purchases.
“It is not surprising that online review sites, social media networking sites and video channels were voted as critical cogs of pre and post purchase interactions, especially in the younger age groups!”
-Sunder Madakshira, Head, Marketing, Adobe India.
Coming to the social media preferences, it was found during the survey that almost 95% of the Indians between the 18-34 age group rely mostly on Google-owned YouTube while the middle-aged or elderly people in India have more trust on Facebook.
India has around 300 million Facebook users and more than 265 million YouTube users.
The mobile-friendly Indians find online news sources to be the second-best method for sourcing and sharing information, the survey noted.
Source: New18