Google announced through its Search liaison last week a change called ‘Site Diversity Change’ that will restrict two listings from the same domain for most search results. It means Google will now not show more than two search results from same site for mainly top search results.
Highlights of the Google Search Change
- The change involves no update to the ranking algorithm.
- The site diversity change will not affect all search results and that its mainly for the top results. A few results may continue to show multiple results if relevant according to Google
- Google will treat subdomain as the part of the domain and thus show results according to the new change.
Read below the original tweet by Google Search Liaison:
“Have you ever done a search and gotten many listings all from the same site in the top results? We’ve heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….
This site diversity change means that you usually won’t see more than two listings from the same site in our top results. However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search….
Site diversity will generally treat subdomains as part of a root domain. IE: listings from subdomains and the root domain will all be considered from the same single site. However, subdomains are treated as separate sites for diversity purposes when deemed relevant to do so…
Finally, the site diversity launch is separate from the June 2019 Core Update that began this week. These are two different, unconnected releases.”
Google’s Danny Sullivan made the announcement about the Site Diversity Launch Date
The first announcement about the Site Diversity Change was made by Google’s Danny Sullivan, who tweeted from his own Twitter account that the change launched.
Google’s Danny Sullivan tweet about the change:
“It started a little bit about two days ago but went fully live today. Personally, I wouldn’t think of it like an update, however. It’s not really about ranking. Things that ranked highly before still should. We just don’t show as many other pages.”
Read the official Google Site Diversity launch tweet below:
