Google is rolling out an update to its Ads Mobile App that will allow creation and editing of Responsive Search Ads.
The tech company is launching the update for both the Android and iOS versions of its Ads mobile app.
Earlier, Google Ads app users could only pause or enable the responsive search ads.
However, now they will be able to create the responsive search ads directly in the app.
The best part is they can also edit the ads through the app irrespective of whether it was created on mobile or desktop.
So, now Google Ads App users will be able to manage responsive search ad campaigns from wherever they are.
Other updates!
Along with creating and editing responsive search ads, Google Ads App users will now be able to manage negative keywords as well. Earlier, this feature was available only on desktop.
Now the latest version of the app will allow users in creating, reviewing and editing negative keywords.
Not just that users will now also be able to add the negative keywords directly from the search query results card on the basis of the queries that are triggering their ads.
Moreover, Google will also be giving recommendations to the users for removing conflicting negative keywords that are stopping some of their keywords from showing the ads.
Google Ads App users can now download the update from their respective app store.