Last week Facebook rolled out an improved Ad Library bringing together all ads on their platforms. In order to make transparency information more visible on Pages, the company is expanding access to their API helping people to analyze ads. The social networking giant did this also to exempt news publishers from labeling their ads as related to politics or issues in the US.
“We’re working hard to make advertising more transparent and to give people more information about the ads they see!”
The social media company already had an Ad Library that was called Ad Archive in the US offering information about who saw the ad, as well as its spend & impressions, and housing ads for seven years. However, now onwards with an updated Ad Library they have made it easier to learn about all ads and the Pages that run them.
Earlier what was only visible on a Page in the Info and Ads section all active ads not just ads related to politics or issues will be visible together at one place on Facebook.
The information about pages that are added in the Ad Library:
- Page creation date, previous Page merges, and name changes.
- Primary country location of people who manage a Page if the page has a large audience, or runs ads related to politics or issues in select countries.
Search in the Ad Library is improved and people can now search by Page, not just keywords as the past user searches will be saved for people logged in to Facebook.
Marketers/ Users will be able to report ads from within the Ad Library.
Moreover, the Ad Library report can be downloaded by everyone.
We’re also making improvements to the Ad Library Report. Starting in mid-May, we’ll update the Ad Library Report for ads related to politics or issues daily, rather than weekly. We’ll also offer weekly, monthly and quarterly reports that are downloadable for anyone.
Source: Facebook