Google Ads to Eliminate Two Bidding Strategies in June
The search giant Google is planning to eliminate the ‘Target Search Page Location’ and ‘Target Outranking Share’ automated bidding strategies by the end of this month. The company instead will…
“Like me learn digital marketing skills and solve all your career issues whether you are looking for a job or a promotion!”
An Interview Session with Mr. Roshan, Digital Marketing Executive, Ferns & Petals and DigiPS Ex-Trainee He shares with us how digital marketing training & certification helped him get a day…
Google to phase out ‘text-only AdSense Ads’ for richer format
In order to modernize its advertising products, Google is phasing out ‘text-only AdSense ads’ for richer format, making all the units responsive and more. Today AdSense publishers were notified by…
How Happy Socks achieved 2.7X ROI through Facebook Messenger?
Read this case study to know how Happy Socks achieved 2.7 times higher ROI through Facebook Messenger Campaign. A Quick Glance at the outline of the Story: Brand: Happy Socks…
Twitter Lets Users Add Up To 3 Guests to a Live Video
In a move to make live videos more interactive, Social media major Twitter has launched a new update that will allow its users to add up to three guests to…
“If you too are looking to make career in freelancing learn digital marketing!”
An Interview Session with Ms. Anjali, Freelance Digital Marketer and DigiPS Ex-Trainee She shares with us how digital marketing training & certification helped her pursue a career in digital marketing…
Google makes mobile-first indexing the default for all new sites
Google announced on Tuesday this week that starting from July 1, 2019 they will be enabling mobile-first indexing by default for all new websites. This means that mobile-first indexing will…
“Mobile is the gateway to connect with anyone who has a data connection!”
An Interview Session With Mr. Amit Duggal, Founder- MonkeyMinds An award-winning digital marketer, Amit Duggal has worked with some of world’s top agencies that include Travelguru, Mindshare, Madison, Omnicom and…
10 Personality Traits You Should Have to Become a Successful Marketer
A recent research conducted by Fractl that was based on IBM’s Watson Personality Insights API from 20 digital marketers they considered to be the most influential in 2019 revealed about…
New Twitter Experiment Shows More Sponsored Ads in Users’ Timeline
As revealed by Twitter Inc. spokeswoman last week, the social media company is experimenting with ad load i.e. testing to find out how frequently users get to see the advertisements.…
How ShopClues achieved a 28% increase in Sales through WhatsApp Marketing?
Read this case study to know how ShopClues achieved 28% increase in cross-sells by integrating WhatsApp Business API into its platform. A Quick Glance at the Outline of the Story:…
LinkedIn Pages Get an Ads tab to let users see past 6 months Sponsored Content
There will soon be an “Ads” tab on the LinkedIn Pages that will show all the sponsored content run by an advertiser in the past six months. According to the…