Advance Digital Marketing
This course is suitable for those who are looking to master in & out of digital marketing through a single course. Whether it is about understanding the digital marketing components or executing them advanced digital marketing training covers all.
An extensive 32 module hands-on training program, the course is segregated into 6 segments that are digital marketing modules, Campaign support modules, organic method modules, paid advertising optimization modules, money making modules and e-commerce modules. Trainees are given the exposure of working on more than 100 Live tools that are being used in the industry by businesses & agencies.
To attain the certification every candidate is required to successfully complete these 32 modules and work on live projects.
Module Overview
Module 1
Marketing and Branding (M & B)
- Introduction to M & B
- Why M & B is important
- Creating business strategy basis M & B
Module 2
Digital Marketing (DM) Overview
- Different components of DM
- Why are they important
- How & when to use them
Module 3
Graphic Designing (GD) for Business
- Role of GD in Business
- Why an efficient GD is so crucial for Business
Module 4
Video Marketing (VM)
- Introduction to VM
- How VM can help your brand in connecting & engaging with the target audience
Module 5
Blogging for Business
- Basics of blogging
- Blogging best practices
Module 6
Search Engine Optimization (SEO)
- What is SEO
- Types of SEO
- SEO best practices
Module 7
Google Analytics (GA)
- What is GA
- How GA helps your business in scaling the marketing campaigns for better results
Module 8
Social Media Marketing (SMM)
- Introduction to online social media along with its different outlets
- Optimization of SMM campaigns for Business
Module 9
Online Advertising & Google Ads
- Creating strategy for online advertising and Google Ads
- Implementing the strategies created
Module 10
Email Marketing (EM)
- Introduction to EM
- Why EM is so important
- EM best practices
- EM tools
Module 11
Website Planning and Creation (WP&C)
- Basics of WP&C
- Creating website through WordPress
- Using Analytics for effective WP&C
Module 12
Lead Generation (LG) and Marketing Automation (MA)
- Strategy creation and execution for generating leads through website
- LG & MA best practices
Module 13
Advanced Web Analytics
- Screening & Scaling of website performance
- Optimization of website content & components
Module 14
Conversion Rate Optimization
- Bringing more and qualified traffic to the website
- Converting leads into sales effectively through testing & analysis
Module 15
Content Marketing (CM)
- Creating content to influence customer interest & purchase intent
- CM best practices
Module 16
Growth Hacking (GH)
- Basics of GH
- Role of GH in connecting, engaging & converting customers
Module 17
Advanced SEO
- Advanced SEO best practices
- Bringing more traffic to the website through SEO
Module 18
Social Media Planning & Execution
- Creating & executing social media strategy
- Social Media best practices
Module 19
Instagram Marketing (IM)
- Introduction to IM
- Why IM is so important for Business
- IM best practices
Module 20
Quora Marketing (QM)
- Introduction to QM
- Using QM for brand building
Module 21
Mobile Marketing (MM)
- Introduction to MM
- Why MM is so important
- MM best practices
Module 22
Advanced Search Advertising (ASA)
- ASA best practices
- Advanced version of online search advertisement
Module 23
Google Display Network (GDN)
- Placing of display ads on web pages
- App install campaigns
- GDN best practices
Module 24
Social Media Advertising (SMA)
- Introduction to SMA
- How SMA is helpful for your business
- SMA best practices
Module 25
Remarketing & Recall Ads (R&RA)
- Introduction to R&RA
- Why R&RA is so important
- How to conduct R&RA
- R&RA best practices
Module 26
Video Advertising (VA)
- What is VA
- How to implement VA campaigns
- VA best practices
Module 27
Online Media Buying (OMB)
- Creation of OMB strategy
- How to figure out advanced online media buying options
Module 28
Shopping Ads (SA)
- Creation & management of SA in Google Ads through shopping campaigns
Module 29
Online Money Making (OMM)
- How to earn money online
- OMM best practices
- Different channels to earn money online
Module 30
Digital Marketing Freelancing (DMF)
- How to bag DMF projects easily
Module 31
Ecommerce & Marketplace
- How to create online store
- How to sell products on online store
Module 32
Interview Assistance
- Assistance for preparing for interviews
- Advice from digital marketing experts
FYI
Digipublicschool trainees till date have added a share of 4.5 Crore INR to Digital India’s GDP every Month.
Having trained 10,000+ digital marketers since its establishment, Digipublic school has given PM Modi’s Digital India Venture a real height. The best part is there is no specific area trainees come from. There are housewives, students, working professionals, micro, small & medium entrepreneurs and so on. Including the maximum and the minimum salary, trainees have earned salaries around INR 14500 per month after successfully completing their digital marketing training @Digipublicschool that has made them to add around INR 4.5 crore every month to India’a GDP.
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Now the Association of DigiPS is with Google and Govt. of India
