The social media giant Facebook is working to change how videos rank in the News Feed by introducing 3 new factors for videos distribution in the news feed.
The recommendations in the “More Videos” section will also get affected by the changes.
According to the social media company, it is doing so to promote original videos that are keenly searched by the users.
3 Ranking Factors for Videos
As mentioned above, there are 3 factors that Facebook is implementing to rank the videos in the news feed.
Here are the 3 factors introduced by Facebook that will impact the way videos are distributed in the news feed, Facebook Watch, and in recommendations.
Loyalty and intent: the ranking signals of the videos that people seek and frequent is being reinforced by the social media company
Video and viewing duration: the ranking signals of the videos that keep users engaged for a longer period of time is being reinforced by the social media company. It will benefit the videos that are longer than 3 minutes the most.
Originality: Distribution and monetization for copied or repurposed content will be curbed by the social media company.
Facebook put more emphasis on bringing positive impacts from these changes for pages creating original content that people return to very often .
“While there are numerous factors that determine video distribution on Facebook, these changes will benefit video distribution for Pages that create original content people want to watch and come back to.”