Executed the right way, user-generated content (UGC) campaigns by boosting not just conversions but also the visibility and traffic for your website pays you for even a single minute that you have invested in making it happen. However, while there are great examples of effectively carrying out UGC campaigns, there are a few common mistakes rather blunders that may thwart you from reaping the UGC actual benefits.
Here are five most common UGC blunders for you:
Blunder#1: Not Seeking Permission Before publishing UGC
Never forget to seek permission before you upload any user generated content anywhere. Not just that! Make it clear in advance that the content might be reused in other marketing channels as well. For instance, the content that is uploaded and shared on social media might be used in pay-per-click ads also.
Blunder#2: Not Reusing the UGC
It is always a good idea to reuse great customer content that generated the most engagement as many times as possible. In fact, make a compilation of such content and use them wisely wherever required in your future campaigns. It plays a pivotal role in increasing click-through rates especially for your social ads on Facebook and Instagram.
Blunder#3: Not representing the community properly
While you build trust with your potential customers and influence their purchase intent through authentic user generated content your past buyers who have been your brand proponent by giving you positive reviews feel valued. However, the same thing can impact wrongly if you have not represented your community well. And, as we talked before while seeking permission for the UGC upload clearly mention that how and where you are going to present the piece of content on the web.
Blunder#4: Not maintaining the conversation momentum
The fact that user-generated content and customer engagement are reason for one another to happen, you can’t let the conversations to fade at all. Rather, you should keep stimulating the conversation by encouraging your audience for further activity and responding them on time.
It is not hidden from anyone as to how helpful genuine communication between you and your customers happens to be in reinforcing your relationship with them and boosting the brand loyalty. Stay alert towards hashtags and mentions of your brand in order to respond to them on time. Same should be done in case of queries by the customers.
Blunder#5: Not staying aligned to your Audience
It’s true that creativity makes your UGC campaigns appealing. However, posting anything and everything without relating to your brand identity won’t do much good and that if you want as much customer to participate in your UGC campaign make sure it’s around your brand story so that your customers can relate it to. Find out what is that makes your customers love your product the most and plan your campaigns around that.
Afterword
Your happy customers can be one of the most valuable resources for your marketing campaigns. It is always a good idea to ask them for product reviews, testimonials and for all sorts of user-generated content that can be.
Sharing those with your potential customers not only build trust with them but also mentioning your current customers while doing so make your current customers feel more valued increasing customer retention for you. So, on the one hand while you are making more sales, on the other you are getting more repeat customers.
By making your marketing mission more relevant and relatable to your prospects, user-generated content holds a power of creating an organic buzz about your brand and the business. All you need to take care of is to avoid making these five common UGC mistakes.