A recent research conducted by Fractl that was based on IBM’s Watson Personality Insights API from 20 digital marketers they considered to be the most influential in 2019 revealed about the most common personality traits shared by the most successful marketers.
As found by the Fractl study, there were quite a few qualities that were common among the top marketing leaders top 10 of which are:
- Adventurousness
- Activity level/Energetic
- Assertiveness
- Intellect
- Achievement striving
- Authority-challenging
- Trust
- Gregariousness
- Self-discipline
- Uncompromising
Looking at the darker side as to which negative quality was common among the marketers was their proneness to worry, as found by the study, as too much of worrying can impact negatively on one’s mind.
However, if not in excess, worrying can also be taken as a positive quality, for you can’t stay foresighted if you do not worry about the future at all. Worrying at times is a signal of how cautious you are about the future and that’s not negative. Especially, for the top marketers who are celebrated for staying ahead of the curve, it will really be difficult to accomplish it without some occasional worrying.
Top Personality Traits of Individual Marketing Leaders
Apart from determining as to which personality traits are most common among the most successful marketing leaders, the study also talked about the top traits of each marketer.
Below is the one of the personality radar charts created by IBM Watson for SEO consultant Aleyda Solis:
Let’s have a look to a few very interesting findings done by the study:
- Rand Fishkin spotted lowest position for modesty
- There happened a tie among Ann Handley and Neil Patel for being the most outgoing marketing leaders
- Darren Rowse, of ProBlogger, was found to be the most cooperative digital marketing leader in the industry
- Amy Vernon scored highest for the most imaginative and also the most modest
- Gary Vaynerchuk spotted the second position for being the most sympathetic
So!
Based on the study, you may require to have the aforesaid top 10 personality traits if you really want to become a successful marketer. If not all, a few for sure!