According to a recent report, the social media major Instagram allows its advertisers to boost organic posts as feed ads now.
The feature however is intended for posts published by the users as sponsored content.
For instance, a cosmetic brand might pay an influencer for creating a post about its latest product and then might just go further to turn the organic post by that influencer into an ad that appears in other users’ feed.
Irrespective of whether users follow the influencer who originally submitted a post or not, branded content ads will show up in their Instagram feed.
The update will also allow advertisers in setting their own targeting letting them to reach the right audience, an audience that is most likely to be interested in their post or simply say their product.
Advertisers will get the following objectives to select one from, while creating an ad from a branded content post on Instagram:
- Reach
- Brand Awareness
- Video Views
- Traffic
- Engagement
However, one the ad goes live, advertisers can make use of all of the standard ad reporting metrics.
One thing that is very important to know is that for promoting an organic branded content post a brand requires the creator to do things such as the creators need to tag the brand in the post and from the settings they need to select the option ‘Allow Business Partner to Promote’.
Organic branded content ads not only expand the reach of the brands substantially but also of the creators.
This will of course allow the social media platform to make money from the collaboration established between the brands and the creators.
In case of businesses paying users to generate content about their products, there was nothing Instagram could earn however now the new feature will allow Instagram to make money from the Sponsored Content.
Advertisers can benefit from the branded content ads in the coming weeks.