According to a recent report search giant Google is all set to roll out new updates for its Ads App that will allow users to create more ads and mange more campaigns while they are on their move.
Following are the details of the updates as per the report.
Users will be able to create Responsive Search Ads from Google Ads app
One of the updates releasing this week will allow the users to create and edit Responsive Search Ads directly from the Google Ads app.
“So if you’re on your morning train and need to launch a last-minute holiday promotion, you can write the creative, fine-tune the headline and set bids and budgets–right from your mobile phone!”
Users will get new Recommendations and Notifications
Google will soon be rolling out new recommendations and notifications for making the mobile app more useful for on-the-go marketers.
These new recommendations in Google Ads app will allow users to perform the following actions:
- Add new or negative keywords
- Pause poorly performing keywords
- Opt into all Smart Bidding strategies
Users will also be getting notifications on their mobile app whenever there are new opportunities to improve their performance, for all the accounts they manage.
Updates to Local Campaigns
As per the new updates to local campaigns, it is expanding to help more advertisers including small businesses in driving various other types of local actions like calls or directions to their business, irrespective of whether they have enabled store visits management or not.
The search giant is also improving ads in Local campaigns that will allow users to display product-specific information and offers.
“Consumers increasingly turn to their mobile phones to do research and plan before they head into a store. This means you have a huge opportunity to assist and influence customers’ purchase decisions before they even walk through your doors.”
“In recent global studies with 10 advertisers across several verticals, we found that Local campaigns helped brands drive a median 5x incremental return-on-ad-spend from their business locations.”
Ads in Google Maps
The new inventory in Google Maps will allow the marketers in displaying their ads in more places that include endorsing your locations when users are planning or navigating along their route.
Marketers will also be able to display ads in Maps search suggestions on the basis of signals like the area of the map a person is viewing or what they’ve searched for in the past.
For further information about these features, you can refer to the Google Blog for information on its Marketing Live stream next week.