According to a recent report, search giant Google has introduced three new bidding strategies that will allow Google Ads users to have more flexibility than even its Smart Bidding.
More than 70% of advertisers who are using Google ads make use of one or the other form of automated bidding that includes Smart Bidding as well. Though the Google Ads users are found to be quite satisfied with its automated bidding solutions however they still have indicated a necessity for more customizations.
In response, the search engine company has introduced these three new bidding updates.
Set conversion goals at campaign level
The new updates will allow the Google Ads users to set conversions at the campaign level itself. Earlier, users were restricted to set conversions at the account level and that all the campaigns within the account had the same conversion goals. However, now the campaign-level conversions setting feature will be very helpful for those accounts that have visibly distinguished campaign goals.
Seasonality adjustments
Though Google Ads users were happy with smart bidding but they were looking for more controls in regards to seasonality even beyond controls offered by smart bidding.
Talking about why the advertisers need more controls, they mainly need them to account for ad hoc events when conversion volumes are higher such as one-time promotions.
This is what made Google to introduce seasonality adjustments.
So, through seasonality adjustments, advertisers will be able to schedule an adjustment for a given time period when there is possibility of conversion rates to go high.
Maximize conversion value
A new bidding strategy, Maximize Conversion Value will enable Google Ads users to optimize for the most conversion value for a given budget. Earlier, bidding strategies for conversions were mainly focused on productivity.
What’s Upcoming!
Conversion Value Rules!
Google will be rolling out value rules for Google Ads in the coming months that will allow users to segregate conversion values on the basis of factors like location, device, and audience. The customization of conversion values will help users to work more meticulously according to their business goals.