The social media giant, Facebook is launching new tools that will help businesses in running automated ad campaigns, book appointments, and edit videos.
Automated Ads
Through Automated Ads users can get a customized marketing plan for their business just by answering a few simple questions about their business and goals to Facebook.
“Automated Ads to take the guesswork out of creating effective ads that can run on Facebook, Instagram, Messenger and Audience Network.” – Facebook
A few most helpful features of Automated Ads are:
Multiple versions of the ad: Users can create up to six versions of their ad automatically through suggestions made by Facebook on the basis of information from their Page that include suggestions on call-to-action buttons, text and creative details and once their ad is active, they are automatically shown the best-performing version by Facebook.
Tailored audience suggestions: Users are provided with audience options or recommendations by Facebook on the basis of information from their Page.
Recommended budget that generates results: Users are recommended with a budget by Facebook that is most likely to give them results based on their goal. Users can also provide their own budget and Facebook will share the estimated results that they can expect.
Timely notifications about the ads: Facebook will also send notifications to the users to help them understand how their ads are performing and how they can improve the ads. This may include notifications when their ad starts generating results like a lead or sale or the suggestions on refreshing ad’s features like changing an image.
“Businesses such as Koala Clip are already seeing results using Automated Ads.” – Facebook
“The ROI on the conversion ad that I set up on Facebook Automated Ads well surpassed my financial expectations and the success was clear.” – Kristina Powel, Founder of Koala Clip
Manage Appointments
A new feature by Facebook for appointment booking will allow users to book and manage appointments through Facebook and Instagram. Users will be able to access this new feature irrespective of whether they are running Facebook ads or not.
The new ‘manage appointments’ feature will allow businesses in:
- In enabling new & existing customers to book services with you
- Accepting appointments online
- Sending reminders to customers through Messenger or text message
- Customizing a list of services, displaying availability
- Accepting & managing all appointments directly from your business Page
- Syncing appointments with a personal calendar or another appointment management tool
Video Editing
The new video editing feature in Ads Manager presents users with new ways of editing existing video video with three new video editing tools that are:
- Automatic cropping
- Video trimming
- Image and text overlays
“These tools, available in Ads Manager, can help reduce the resources needed to create compelling video content for your business.” – Facebook