Who can know the agonies of your customers better than your customers! This is why whenever you use content originally generated by your customers your curation resonates with shoppers for sure. Curating and sharing user-generated content is ought to validate your business even more. Many successful crowdfunding companies are a great example for how and why user generated content can work wonders for you.
Besides, you need not bear the hassles of creating creative content or developing thrilling product shots all the time. You can simply accomplish such goals through the user generated content. In fact, determinedly collecting user generated content is not a bad idea.
For instance, by running campaigns with specific hashtags, while you can aggregate a lot of content for your marketing material on the one hand, users feel valued on the other when you share content giving credit to them. In short, while your prospects get to see your product you build better relation with your current customers.
Not every customer shares the product evaluation with their friends or relatives all the time and that by igniting a conversation among your current customers for user generated content, you actually fuel word of mouth marketing to happen for you. With user generated content customers themselves spread the word about your offerings by posting online and sharing on social media. So, this how you didn’t do much but an organic buzz is created about your products all around the online world among your potential customers.
It was about how user-generated content (UGC) drives your marketing strategy however in this article we will talk about how to leverage UGC to boost your business. Here are 3 ways you can use UGC to your advantage and make your marketing campaigns more result specific.
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To Build your prospects ‘trust in your business
You can easily build shopper’s trust in your brand through user generated content like customer reviews and pictures. They provide relevant information to your potential customers and authentic answers to their queries that may otherwise thwart them from making the purchase.
Talking about your online store, you can include user-generated content all over such as your homepage, product pages and the checkout page. It makes shoppers more comfortable in making the purchase if you answer their exact queries with genuine customer experiences.
Allowing your current customers to converse on social media with your potential customers by asking them for reviews, you not only provide social proof for your brand and your product to your potential customers leading to conversions but also increase customer retention by making your current customer feel valued.
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To intensify efficacy of your social ads
Like we talked just now how user-generated content give social proof for your business and builds trust with potential customers. Now, these social proofs also help you in intensifying the effectiveness of your social ads.
You employ social ads to widen your reach and influence the purchase intention of your target audience while they are hanging out on social media. Your branded content might not catch their interest all the time however using social proofs like customer reviews & photos in your ads is likely to establish a relevant brand image in the minds of your prospects bringing more shoppers to your virtual outlets.
Talking about the numbers a recent report generated by Yotpo revealed that:
While user-generated content increases click-through rates for Facebook ads by 300%, it leads to a 50% drop in both cost-per-click and cost-per-acquisition.
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To improve visibility in search engine ranking pages
User generated content (UGC) coming up in search engine ranking pages (SERP) for your business distinguishes your business from all other that come up with yours in SERP. UGC like customer reviews and pictures not only catch the interest of the searchers but convert them to your customers and bring in more reviews from them in the end.
Whether these are paid ads or your search engine marketing campaigns, employing user-generated content improves and boosts your search listings making it more compelling for searchers to click through.
Afterword
Your happy customers can be one of the most valuable resources for your marketing campaigns. It is always a good idea to ask them for product reviews, testimonials and for all sorts of user-generated content that can be.
Sharing those with your potential customers not only build trust with them but also mentioning your current customers while doing so make your current customers feel more valued increasing customer retention for you. So, on the one hand while you are making more sales, on the other you are getting more repeat customers.
By making your marketing mission more relevant and relatable to your prospects, user-generated content holds a power of creating an organic buzz about your brand and the business.