Facebook is updating both Ads Manager and Business Manager in order too make them more user friendly.
An updated version of Ads Manager has already been rolled out however the improved Business Manager will be released later this year.
New Ads Manager
As mentioned above, Facebook has already started releasing a more user friendly version of the Ads Manager interface
The main improvements in the Ads Manager include:
- Simpler navigation features
- A more immaculate design
- A new campaign management experience
Users with access to the overhauled interface can see a new navigation bar that offers them with more space to manage the ads. The new navigation bar also present users with tools offering more insight into ad performance and reporting.
Facebook is updating the campaign creation experience with a new copy and paste functionality. It’s said to offer more flexibility when building ads.
While creating the ad campaigns users will be able to use a new ‘copy & paste’ functionality that will allow them to have more flexibility during ads building.
Businesses will also be able to customize their campaign, ad set, and ad names even faster through an auto-naming feature.
Moreover, Facebook is also planning to present users with more intuitive ad-level creative and placement editing tools.
The updates however is released now but is expected to be available to all the users by next year.
New Business Manager
Facebook is planning to improve Business Manager as well for helping the agencies in activating their clients’ campaigns faster than before.
The main improvements in the Business Manager will include:
- A faultless process helping agencies to bring new clients on board
- A enhanced version of managing clients’ historical reporting
- An simpler way of assigning & organizing assets to people
It is not confirm as to when the improved version of Business Manager will be rolled out; users however can expect to see it sometime later this year.