Large size businesses pay out millions on advertising to acquire customers and build their brand while small businesses have limited budget and generally can’t splurge hefty amount of money on advertising. However, for SMBs the need to attract customers remains same as large businesses or even more. As a result, SMBs have to rely on resourceful & cost effective ways for generating leads in a shoe string budget.
In this article we will talk about 9 easy & cost effective ways for driving the potential traffic to your landing page. So, let’s go through them one by one.
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Email Marketing
It’s evident that your audiences are interested in hearing from you as they have opted in to receive emails from you. Using it your advantage you can send them other essential information about what they were interested in and can send links to your landing pages through your emails.
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Search Engine Optimization
Another way you can organically bring traffic to your web pages is through search engine optimization tactics that include link building, article posting & so on. Through SEO, you can share your fresh & valuable content on various authoritative websites compelling the consumers to come to your landing pages. Always remember, the more quality you share through your content, the more people flock your landing page.
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Facebook Page
Facebook enables you to do a more specific targeting as through it you can target your ads by age, gender, interest and location et-cetra. So, bringing your target audience to your web pages become much simpler through Facebook.
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Twitter
Twiter allows you to advertise your product or service through 3 different types of advertising programs that are promoted trends, promoted accounts and promoted tweets. Moreover, viral marketing and word of mouth brings potential traffic to your landing page increasing the chances of people, following your customers who are already following you, to become your potential leads.
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Linked In
Just like Google paid search ads, LinkedIn also presents an advertising program called LinkedIn direct ads that helps you to drive the potential traffic to you web pages that include your landing pages, LinkedIn groups and so on.
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Mobile Web marketing
In 2018, 390.9 million people in India accessed the internet through their mobile phone. With such a large amount of mobile users all you need to do is to ensure that your landing pages are in sync with your mobile web and you will be surprised by the response.
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Google Ads
Earlier called Google Adwords is Google Ads now with a number of more advanced features helping marketers to make most out of it. Google Ads allows you to connect with the people in the precise moment they are looking for what they offer. Your ads are displayed to those web users who are already searching for product or services you offer and that the visitors are more likely to take some action. With Google Ads you can choose the place where you want your ads to be displayed such as according to the visitor’s location (states, towns, or even neighborhoods) or may be specific websites et-cetra.
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Display Advertising
Display advertising is one another way to bring potential traffic to your website. It allows you to display your ads to those web users who were already searching for product or services similar to that of yours or were browsing through the similar content on web. So, once they click on your ads, a more potential traffic hits your landing page.
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SMS
A report generated by Techipedia revealed that 98% of SMS messages sent are opened of which 83% are opened within 3 minutes. These numbers can be used to your advantage and that you can send links to your landing pages to your target audience in the SMS.
Moreover!
The best part is you can screen and scale both your organic and inorganic campaigns and can optimize all your campaigns for best results. For instance, let’s suppose you are getting a huge amount of traffic through mobile web marketing but your email marketing efforts are not giving desired results. So, you can channelize your effort and invest your time & money (if required) more on mobile web marketing. This is how monitoring and measuring performance of a given campaign in online marketing helps you achieve bigger ROI.