One of the key reasons why digital marketing has outrivaled the traditional marketing is that it allows businesses to interact & engage with their target audience in real time. There are various other factors that tell the tale of how digital marketing has taken over the old school marketing of which affordability is again the most important. For instance you create an email and send it to hundreds of people, how much will that cost you? Not even a single penny but you could convey your message to so many people sitting at home. Right?

Also, either digital marketing offers you with free of charge marketing tactics or result oriented target specific tactics. Well! What it offers for free also involves specific targeting.

We are reaching the halfway through 2019 and the internet of things has swathed our world even more. The digital marketing industry is booming high with trends like artificial intelligence and voice search significantly altering its landscape.

May be your business is not doing that bad but not leveraging the benefits offered by the virtual world could make you miss out a massive number of leads.

In fact if you look at the stats, you won’t need to hear my crap as every detail is as evident as it could be. So, here are 101 remarkable digital marketing stats for 2019 on the first day of its new fiscal year.

A Sneak Peek to Top Most Digital Marketing Stats

Google is responsible for 96% of all smartphone search traffic and 94% total organic traffic

Blogs with videos can increase organic search results by up to 157%.

A video is shared 1,200% more than both links and text combined.

84% of people expect brands to create content.

Infographics are liked and shared on social media 3x more than any other type of content

Global mobile ad spending should reach $247.4 billion by 2020.

The average yield for email marketing is $44.25 on the dollar.

41% of clicks go to the top three paid ads on the search results page.

Email Marketing

1. In the last six months, email opened by mobile devices increased by 80% worldwide. (Source: ADK Online Services)
2. Average yield for email marketing is $44.25 on the dollar. (Source: Direct Sales Marketer)
3. The global email user base is set to grow to 4.3 billion people in 2022. (Source: Statista)
4. The total number of business and consumer emails sent and received per day reached 269 billion in 2017. (Source: Waterford Technologies)
5. Email marketing spending in the US will grow from $2.07 billion in 2014 to $3.07 billion in 2019. (Source: Statista)
6. Digital marketing ROI statistics show that email has an average of 122%, over 4x higher than other marketing formats, including social media, direct mail, and paid search. (Source: Colibri Digital Marketing)
7. 86% of professionals prefer to use email when communicating for business purposes. (Source: Strategic IQ)
8. 89% of marketers said that email was their primary channel for lead generation. (Source: Juvlon)
9. 78% of consumers unsubscribe from emails because brands were sending too many emails. (Source: Mann-co)
10. Emails not optimized for mobile devices get deleted by 80.3% of users. (Source: Customerthink.com)
11. 3 out of 10 users unsubscribe from a list if the emails are not mobile optimized. (Source: Customerthink.com)
12. Marketers have witnessed an increase of 760% in email revenue from segmented campaigns. (Source: Campaign Monitor)
13. Segmented email campaigns get 14.31% more opens and 100.95% more clicks than nonsegmented campaigns. (Source: Above the Fold Agency)
14. 51% of marketers consider email list segmentation to be the most effective personalization tactic for effective email marketing. (Source: Business 2 Community)
15. Transactional or triggered emails have 8x more opens and substantially greater revenue than regular bulk emails. (Source: IN2sight.net)
16. 2% of customers open an email due to the discount it offers, and 62% of customers open it due to the personalized subject line. (Source: Crcreativeco.com)
17. 47% of email recipients open email based on the subject line. (Source: Esdale Printing)
18. 68% of email recipients report email as spam based solely on the subject line. (Source: Heartbrain Marketing)

Search Engine Optimization

19. Better content can increase blog traffic by up to 2,000%. (Source: ThemeIsle)
20. Google is responsible for 96% of all smartphone search traffic and 94% total organic traffic. (Source: Credibase)
21. Search engines drive 93% of all website traffic. (Source: BlueOpps)
22. 84% of people will abandon a purchase if they’re dealing with an unsecure website. (Source: ModernTechnolab)
23. WordPress accounts for 27% of all websites around the world, but only about 40% of WordPress sites are up to date. (Source: Fortune Lords)
24. Link building is the most difficult SEO tactic to perform, according to 65% of marketers. (Source: Backlinko)
25. SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail. (Source: Searthitlocal)
26. Organic SEO is about 5.66 times better than paid search ads. (Source: NewMediaCampaigns)
27. 61% of companies name “growing SEO” as their biggest priority in 2018. (Source: Digital Strategy Consulting)
28. Organic search drives 51% of content consumption. (Source: KunoCreative)

Content Marketing

29. 71% of readers say they were turned off by content that seems like a sales pitch. (Source: Marketing Week)
30. More content marketing statistics show that 40% of respondents want emails from brands to be less promotional and more informative. (Source: Adweek)
31. 615 million devices have installed ad-blocking technology. (Source: Ninahale.com)
32. 84% of people expect brands to create content. (Source: Meaningful-brands)
33. 91% of total ad spend is viewed for less than a second; as a result, $38 billion in digital ad spend was wasted in 2017. (Source: Social Media Today)
34. The average person consumes 11.4 pieces of content before making a purchasing decision. (Source: LiveChatInc.com)
35. B2B digital marketing statistics demonstrate that 95% of B2B buyers consider whether content is trustworthy when evaluating a company and its offerings. (Source: Adscode.com)
36. 75% of consumers expect a consistent experience wherever they engage. (Source: Forbes)
37. 85% of users ignore paid ads and focus on organic search results. (Source: Imforza)
38. According to B2B digital marketing statistics, 88% of marketers claim content as an evident part of marketing a business. (Source: Radiance Solution)

Social Media

39. Digital marketing statistics reveal infographics are liked and shared on social media 3x more than any other type of content. (Source: OrangeStar)
40. 81% of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing. (Source: Jigsaw Recruitment)
41. The average attention span in 2018 is eight seconds. (Source: Source Global Research)
42. 71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others. (Source: Martech Series)
43. Facebook ad spend increased 62% year-on-year. (Source: e-Consultancy)
44. Top brands on Instagram are seeing a per-follower engagement rate of 4.21%, which is 58 times higher than on Facebook and 120 times higher than on Twitter. (Source: Website Hosting Grating)
45. Instagram influencer marketing could reach $2 billion by 2019. (Source: Ion.co)
46. Snapchat saw a whopping 234% year-on-year increase in ad spend in Q1, 2018. (Source: Mobile Marketing Magazine)
47. Over two billion messages are exchanged between brands and users each month. (Source: Geo Marketing)
48. According to even more digital marketing stats, 2018, 40% of users would prefer to spend more money on companies and businesses who are engaging on social media. (Source: Infusion Soft)
49. If a post is longer than 1,500 words, it will likely have 68.1% more tweets and 22.6% more Facebook likes. (Source: Sweor)
50. Articles with photographs receive 94% more views. (Source: Dream Grow)
51. Infographics allow companies to grow by 12% on average. (Source: Sumo)
52. 78% of CMOs believe that custom content is the future of marketing. (Source: CMO)

Mobile Marketing

53. More digital marketing statistics show that 69% of digital media time is spent on mobile. (Source: LSA Insider)
54. Global mobile ad spending should reach $247.4 billion by 2020. (Source: Statista)
55. Location-targeted mobile ad spend is projected to grow from $17.1 billion in 2017 to $38.7 billion in 2022, according to stats on digital marketing industry growth. (Source: Biakelsey.com)
56. 52% of all searches begin on a mobile device. (Source: GlobalStats Statscounter)
57. 88% of mobile searches are for local businesses. (Source: Engage 121)
58. 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktops or laptops. (Source: MySMN)
59. Mobile traffic has a growth rate of 125%; desktop traffic is growing at a rate of 12%. (Source: Issuu)
60. 2 million people will have mobile devices in 2018. (Source: Issuu)
61. 81% of smartphone users research products or services on their devices. (Source: My Marketing Coach)

Video Marketing

62. Video content is 50 times more likely to drive organic search results than plain text. (Source: Seoteric)
63. 65% of business decision makers visit a marketer’s website after viewing a branded video. (Source: AWC Media)
64. Video is shared 1,200% more than both links and text combined. (Source: Shmuelhoffsmanblog.com)
65. Video will represent 80% of all internet traffic by 2019. (Source: Tubular Insights)
66. 58% of people stop watching a video within the first 90 seconds. (Source: My SMN)
67. 20% of visitors read text, 80% will watch a video. (Source: Dental Marketing Expert)
68. After watching a video, 64% of users are more likely to buy a product online. (Source: The Marketing Blog)

Website

69. 46% of small businesses do not have a website. (Source: Page One Click)
70. 51% of Americans prefer to shop online, and ecommerce is growing 23% year-over-year. (Source: Page One Click)

Pay Per Click Advertising

71. The average revenue per click for a Bing Shopping Ad is $4.43. (Source: Ignite Visibility)
72. Google Ads (formerly Google AdWords) results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%. (Source: Blue Corona)
73. Businesses make an average of $2 in income for every $1 they spend in Google Ads. (Source: Google Economic Impact)
74. 41% of clicks go to the top three paid ads on the search results page. (Source: Blue Corona)
75. PPC visitors are 50% more likely to purchase something than organic visitors. (Source: Marketeer)
76. 65% of B2B companies have acquired a customer through LinkedIn paid ads. (Source: FoundationINC.co)
77. Display advertising has proven to increase traffic to websites by 300%. (Source: Online Marketing Gurus)
78. Digital ad spend is expected to grow to $93,750,406,486.25 in 2018. (Source: The DMA)

Blogging

79. The average length of a top ten page has 2,000 words. (Source: Snap Agency)
80. Stats about digital marketing reveal that blogs with images receive 94% more views than blogs that are text only. (Source: Content Marketing)
81. Blogs with videos can increase organic search results by up to 157%. (Source: Lemon Light)
82. Recent digital marketing data reveals that 80% of blogs will send out email newsletters as a way to reinforce their content. (Source: Shopify)
83. People spend about 37 seconds on a blog post. (Source: Omnicore)
84. 29% of the top marketers will make a plan on how to reuse their content. (Source: Omnicore)
85. 61% of readers will make a purchase based on a blog’s recommendation. (Source: Omnicore)
86. The top 5% of videos will hold 77% of a viewer’s attention for the duration. (Source: Omnicore)
87. 81% of internet users agree that blog posts are trusted sources of information or advice. (Source: Omnicore)
88. The number of inbound links for a company can increase by up to 97% if they have a blog. (Source: Omnicore)
89. 55% of bloggers routinely check their analytics. (Source: Omnicore)

Digital Marketing Interesting Facts

90. India is the country with the most Facebook users. (Source: Omnicore)
91. About eight new LinkedIn groups are created every week. (Source: Omnicore)
92. Recent digital marketing stats show that just a few years ago, the fastest growing group on Twitter was grandparents. (Source: Omnicore)
93. Only 17% of B2B purchasers are looking to use an online chat feature. (Source: Omnicore)
94. The average business professional receives 121 and sends 40 emails a day. (Source: Campaign Monitor)
95. Tweets with images get 150% more retweets than those without. (Source: Adweek)
96. Digital media is expected to generate 44%, or roughly $237 billion, of all ad money spent globally in 2018. (Source: CNBC)

Digital Marketing Trends & Predictions

97. The world will spend $1 trillion by 2021 reinventing the web to make it mobile first. (Source: Another Brilliant Idea)
98. Voice and image-based searches are going to make up at least 50% of all searches by 2020. (Source: Recode.net)
99. Facebook’s display advertising revenues will hit $23.89 billion of ad spend, equal to 43.7% of ad spend by 2019. (Source: Adweek)
100. More than $65 billion will be spent on programmatic digital display advertising by 2020. (Source: Emarketer.com)
101. 5% of all US digital display ads will be bought via automated channels in 2018. (Source: Emarketer.com)

Afterword

Running a thriving business itself speak about the type of marketing techniques you are leveraging. So, hone your skills, reach your target market where they are and turn them into your loyal customers. You already have been through the stats above. I am sure all the relevant information you have got will help you in taking the right decision. All though these were just a crux of entire digital marketing numbers still if you can figure out those that matters to you figuring out what kind of marketing mix you require won’t be difficult.