10 Easy Ways to Generate Brand Awareness in Limited Funds

In our previous article” 5 Reasons Why Generating Awareness for Your Brand is So Crucial” we talked about how crucial generating awareness for your brand happens to be especially when you have started a fresh business. So now you know the importance of generating band awareness, it’s time to discuss how to do it in limited funds.

There are various channels like SEO, social media, video marketing & so on through which you can generate awareness among your potential customers about your brand organically. Or, if you can invest some money then you have PPC, display advertising, social media paid advertising through which you can generate awareness about your brand.

In both the cases whether organic or inorganic you can generate awareness about your brand only among your target audience receiving return on every single penny you invest or every single minute you spend.

Here are 10 easy ways you can generate Awareness about your brand among your target audience in limited funds:

Local Directory Listings

This is the first step after you have launched your business and moving towards online advertising. Go ahead and submit your business information in local directory listings and add your company’s website link in Google, Yahoo and Bing local directory, for these links influence search engine results.

Business blog

One of the best & primary ways of generating awareness about your brand among your target audience is to create your own business blog and maintain it well. Keep uploading fresh and immaculate content on your blog consistently. This is one way you can communicate your marketing message to your potential customers while providing them with relevant and valuable information through it.

Newsletters

Newsletter can be a wonderful way of driving traffic to your web pages if you already have readers subscribed to your blog. Create a list of the blog subscriber and make it easier for them in finding the type of content they were looking for by sending those in their email inboxes. This is how you can not only drive traffic but drive conversions as well.

Press Releases

Publishing and circulating press releases is another great way of generating awareness about your businesses among your target audience. You can always include link to your website in your press releases bringing the targeted traffic to your virtual outlet for product & services (website).

Social Profiles

Create social profiles and have your presence on all high-flying social media outlets. This is again a great way you can generate awareness about your brand among your prospects organically. Share fresh and relevant content on it for consumers to get a lot of value out of it. It’s going to be a decade now people love hanging out on social media outlets like Facebook, LinkedIn Twitter & so on. Leverage this behavior and try to get traffic from there. Moreover, social signals also boost your search engine ranking and that Google can follow those links also that you have set to no follow.

Videos

“If a picture is worth a thousand words videos must be millions!” People tend to get a lot of value out of videos. They find it easy to understand the message through videos. You can use this fact to your advantage in generating awareness about your business among the consumers. Videos can really be an easy way to engage the audience, generate brand awareness and eventually bring them to your WebPages. Your one video keeps giving you results all the way down the line. Imagine if you have created several educative videos, how productive would that be for you.

Email Marketing

The fact that consumers have opted to receive emails from you make email marketing a wonderful way for generating awareness about your business among them. Forget about generating awareness, email marketing helps you to nurture the visitors to convert them into customers. Depending upon how the visitors behave on your web pages, what actions they take, you can optimize your emails and make them more personlized. Sending the consumers with more specific emails based on their stage in the sales cycle, you can not only increase brand awareness but also nurture your potential leads.

Article Submission

Article sharing is another good way to generate awareness about your brand among the target audience. Create fresh educative articles and submit them to various articles sharing sites depending upon the type of your business. Talk about the issues your target audience might be facing providing solutions to them in your articles. If you give value out of the content through your articles, people are sure to come to your website.

Internet Advertising

Brand awareness can also be generated by delivering promotional marketing messages to your target audience over the internet. Internet advertising includes PPC (Pay-Per-Click) advertising, social media advertising, display advertising and so on.  It is certainly a far-fetched tool for marketers who are willing to invest some money and generate awareness about their business among consumers. Well set up internet advertising campaigns can bring a lot of prospects to your WebPages and can work wonders in generating revenue for your business.

Community, Blogs and Forums

Taking part in various community, blogs and forums helps you indirectly increase awareness about your brand among the consumers. While sharing educative and valuable posts you can very prudently share links to your website.

So!

These were a few ways that help you generate awareness about your business among the consumers in limited funds. Not just that, online marketing presents you with web analytics that allows you to figure out which channel is performing the best and that you can channelize your efforts accordingly.